Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.
The biggest review of all large-scale studies to date finds red and processed meat increase the risk of heart disease, according to research from the University of Oxford.
Viva! unveils hilarious new marketing campaign ‘Yes, You Ve-can’
Picking one or two plant foods to try and suggest that a vegan diet is environmentally damaging is wrong and smacks of desperation.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
Progress at last! New legislation is set to recognise molluscs and crustaceans as sentient beings in a fantastic step forward in animal welfare.
News headlines this week imply plant-based burgers are nutritionally inferior to grass-fed beef – but that not what the study found.
It may not appeal much to vegans but cultured meat has the potential to save billions of animals' lives and have a substantially lower impact on the environment than animal...
Vitamin D is essential for many of the body’s natural processes and helps us absorb other vitamins too, but here are some facts you might not know about this important...
