Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.
Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Cruel Morrisons pig farm forced to close following Viva! investigation into Winterbrook Farm Partners.
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
This easy-to-read guide summarises the huge health benefits of a vegan diet; reducing your risk of disease and providing everything you need to thrive.
Meet Oracle, an algorithm embedded in the planet's source code that initiates when humanity is on the verge of extinction.
Viva!'s Vegan Recipe Club are here to give you the low-down on how you can celebrate Wimbledon in vegan style!
Join us for our exclusive premiere of Oracle, a short film which highlights the urgent need to act now to protect our world and ourselves.
Presenters Helen and Faye bring you the latest plant-based lifestyle, food and animal campaigns news from around the globe.
A ground-breaking study has just been published by the BMJ Nutrition, Prevention & Health journal and its results confirm what Viva! have been saying for months – a vegan diet can...
Many of us grew up being told that we need to drink cow’s milk to help us grow. Despite all the evidence showing that we don’t need dairy, and linking...
White meat has long been wrongly touted as healthier than red meat and as a good source of lean protein for the health-conscious. But this couldn’t be further from the...
Another new strain of bird flu has made the jump from birds to humans - this time it's a virus called H10N3. Could the next one cause the next pandemic?
Writing in the Telegraph, journalist Clare Finney explains why she gave up being a vegetarian and started eating meat for the planet – but her argument doesn't stand up. A...
