The UK’s leading vegan campaigning charity
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Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. Founded in 1994 by Juliet Gellatley, we have spent more than 25 years creating a kinder, more sustainable world for humans and animals alike.

Oracle
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Oracle

Meet Oracle 🔮 An algorithm embedded in the planet’s source code that initiates when humanity is on the verge of extinction 🌎 Watch our exciting new short film now!

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Some people actually eat them

Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Trout invesitgation
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Investigation: Rainbow Trout

Rainbow trout found severely overcrowded and suffering from stress, abrasive injury and predation in ‘high welfare’ fish farms supplying luxury food retailers.

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Investigation: Scottish Salmon

Alarming scenes captured at Scottish salmon farms supplying major supermarkets reveal putrid conditions that lead to invasions of flesh-eating parasitic sea lice.

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