Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Scary Dairy reveals the hidden cruelty of the dairy industry. Discover the truth and find out how you can help.
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
Our anti-dairy cinema advert Dairy is Scary is in cinemas from 25 March, for about eight weeks until we reach ONE MILLION cinemagoers! Find out more…
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
In this episode of the Viva! Vegan Podcast, Kit is joined by Michelin-trained chef Liam Penn who speaks about his work in the fine-dining world.
Read how the incredible Tom Butts, a steroid-free vegan strongman, powered through heavy lifts to win the English Strongman Championships!
Vegan ultra-runner Damian Hall breaks the Northern Traverse record, completing the epic 300km race in under 43 hours.
In this special episode of the Viva! Vegan Podcast, we celebrate 30 years of fearless campaigning, groundbreaking investigations and powerful advocacy with the people who started it all.
At Viva!, we’ve always proudly stood for animals, the planet, and health – and that means championing a fully vegan lifestyle. Over the years we’ve reached billions with our high-profile...
In this episode of the Viva! Vegan Podcast, Faye is joined by canine nutritionist Claire Lucie, who unpacks the science behind vegan dog food.
More evidence suggesting our ancient ancestors were plant-based and that infants were weaned before the age of one year onto plant-based foods.
In this episode, we welcome Dr Sailesh Rao – systems engineer, climate expert and founder of Climate Healers – to the Viva! Vegan Podcast.
One-third of adults in England have high blood pressure but managing it effectively is possible, and adopting a plant-based diet offers a powerful solution.
