Our campaigns
We actively campaign on all issues relating to veganism — broadly covering animals, planet, health and lifestyle. Here you will find our most recent campaigns. Check out our media centre for our latest press releases and media coverage.

Dairy – Corporate Cruelty
Dead cows and calves, isolated calves, beaten and shackled mothers – the biggest names in dairy exposed!

Viva!’s demand to include plant-based diets in COP28 climate commitments
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.

HOGWOOD: a modern horror story
Hogwood – now on Netflix! Follow our intrepid group of undercover investigators as they expose shocking atrocities inside Hogwood farm.

Eating the Earth
The world’s wildlife is rapidly disappearing, and with it the foundations of humanity’s survival. We are experiencing the world’s sixth mass extinction and at the heart of this problem is our demand for meat, dairy, fish and eggs. Explore the animals under threat and what you can do to help.

Investigation: Field Farm Duck Eggs
Viva! exposes shocking conditions at Lincolnshire duck egg farm. Find out more about the investigation and take action.

Lice-nsed to kill
More than half the fish on our supermarket shelves are reared on intensive fish farms! But what lurks beneath the surface?

The Big 3
Chicken, Cheese and Chocolate? Yes, You Ve-can! Our BIG THREE campaign helps Britain to overcome the most common obstacles to veganism.

End Factory Farming – Before It Ends Us
Factory farming is an intensive form of animal agriculture which prioritises profit above everything else. This means that animals are kept in cramped, overcrowded conditions with a lack of environmental enrichment, poor hygiene standards and low animal welfare.

This is Fine
This Is Fine is our latest environmental campaign video – an illustrated animation playing on the viral meme, ‘This is fine’.

Some people actually eat them
Did you know: every year in Britain, around one billion baby animals – including 15 million lambs – are killed behind the closed door of the slaughterhouse, simply for human consumption?

Vegan Now
Never before in human history have we seen ecological devastation on today’s scale. If we don’t act soon there won’t be a future to fight for.
Investigation: Tafarn Y Bugail
- cow
- Dairy
- Milk
- Scary Dairy
An undercover investigation by Viva! Campaigns uncovers violent assaults on cows at a dairy farm in west Wales.
Dairy – Corporate Cruelty
Dead cows and calves, isolated calves, beaten and shackled mothers – the biggest names in dairy exposed!
Viva!’s demand to include plant-based diets in COP28 climate commitments
- climate activism
- Climate Crisis
- cop28
- Environment
- Government
- Planet
- Protest
- Wildlife Loss
Viva! is demanding that the Government includes a shift to plant-based diets in climate commitments. Take action with us over COP28.
Join Viva!’s exciting new Christmas campaign!
Join in with our new Christmas campaign! Volunteer at one of our outreach events near you, door drop our Christmas leaflet or hold your own stall.
Viva!’s Virtual Reality FaceOff App
Explore the reality of factory farming with Viva!’s new VR technology.
Investigation: Scottish Salmon 2023
- Animals
- aquaculture
- Fish
- fish farming
- Salmon
- Scotland
Monstrous sea lice and jellyfish invasions found blighting Atlantic salmon farms during an unprecedented marine heatwave in the Scottish Highlands.
Would You Swap?
Pigs suffer horrific conditions in UK farms… in our most recent Freshers tour, we asked students if they would swap with them.
Müller Killer
Zero grazing is taking over the UK – and the change is spearheaded by the dairy giant Müller.
YogHURTS tour
This summer, we will be going on tour with our biggest anti-dairy campaign yet: Muller Killer.
Investigation: Zero Grazing
- arla
- cow
- Dairy
- Milk
- müller
- Scary Dairy
- zero grazing
Callous conditions documented at three of the largest zero grazing dairy farms in the UK expose the reality of intensive mega-farms.