Viva! is the UK’s leading vegan campaigning charity, specialising in undercover investigations and high-profile animal campaigns. We explore the consequences of what we eat – on farmed and wild animals, on our planet and on us. We help people change their diet to be kind to all kind. Viva! was founded in the UK in 1994 by Juliet Gellatley and we have spent more than 30 years creating a humane and more sustainable world for people and all animals. Viva! is also actively campaigning in Poland and Uganda.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
An undercover investigation exposes the shocking conditions faced by millions of lobsters at Europe’s “Lobster Capital”.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
If you’re a vegan, we’ve got you covered with this cheeky guide to surviving a plant-based Christmas.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is your opportunity to have a huge and lasting impact on the gross injustice of factory farming. Help end the suffering of billions of animals now.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
This is the remarkable journey of Viva!, a journey that began in 1994 with Juliet Gellatley founding and launching a new organisation whose main goal was to campaign loud and proud for veganism.
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
There are only 1,063 Gorillas left in the whole world. Will you help them by becoming a gorilla defender?
Vegan runner, Budjargal Byambaa, draws on his inner strength to fuel 5,000 km run.
If you’re looking to eat healthier in the new year, our guest blogger Dr Rebecca Jones shares how a few simple changes can make a big difference in improving your...
The Vegan Strong Plantbuilt team won 48 gold medals and smashed records.
‘Tis the season to be jolly, wish for peace on Earth and send kindness and goodwill to all those around us... including animals.
Not all UPFs are created equal – plant based meat can be part of a healthy diet.
Find out how Viva! has continued its fight for animals, nature and public health and emerged triumphant at the end of our 30th year of campaigning!
Are all ultra-processed foods (UPFs) equally bad and do vegan UPFs offer any health benefits?
Serrano is first to cross the finish line at Quixote Bikepacking ultra-distance event.
